Mission: ‘Bigger’ in 1⁄3 the Space
Panasonic Business, Customer Experience Centre, UK
Re-create a B2B Solution Suite in a new office. Showcase a huge product range in a fraction of the old space. With a far more engaging experience than before? Great, that’s right up my street!
Interview stakeholders, analyse business needs, develop a strategic vision and then design the experience? Yup. Oh, and pull together the complete production team? Okay, I know people. We can do that.
Result: Personalised experience of the brand. Panasonic equipment embedded within the visitor journey. Intimate projection theatre immersing visitors in ‘virtual’ environments pre-selected to match business sectors. Interactive, touch-pad control creating a non-linear, conversational style where business ‘pain-points’ are met by Panasonic solutions. Job done.
...the best solution demonstration area of Panasonic in Europe (and maybe the world)!
Stephen Yeo
B2B European Marketing Director
“I would highly recommend Andy to lead the design of any sort of experiential marketing project. He listens well, understands the customer brief, has great creative ideas and challenges customer thinking with empathy so you feel comfortable with the design process.”