Strategy development:
Turning a sales ambition into an event strategy.
For a consultancy brand, I took the brief from “we should do our own event” to a clear strategic roadmap. I aligned the leadership team, focused the conversation on the audience, mapped their priorities, then shaped the structure, content and direction around that.
Result: A stronger proposition, greater stakeholder alignment and a clear path to events with real purpose and potential.

Creative Direction:
Starting with story, not style.
I don’t begin with surface. I begin with the audience, the message and the narrative. From there, I shape the experience through content, environment and flow, working with specialist creatives to bring it to life. The look and feel grows from the story, not the other way round.
Result: A more coherent experience, stronger creative choices and an event that feels purposeful, distinctive and visually compelling.

Agency pitch work:
Turning a brief into a compelling event proposition.
I start with the audience and find the insight that unlocks the brief. Then I shape theme options, define the narrative and look and feel, brief the specialists and build the journey across every touchpoint.
Sometimes I hand it over. Sometimes I present it. Comfortable either way.
Result: A clearer story, a stronger creative platform and a pitch team set up to do its best work.

Presenting the pitch:
Because good ideas deserve a good telling.
I give almost as much thought to the presentation as the concept itself. A strong pitch takes people on the journey, builds confidence in the thinking and helps the room feel the value of the idea. The best ones feel engaging, well judged and, occasionally, entertaining too.

Result: Better engagement, stronger buy-in and, every now and then, a room that says ‘yes’ there and then.