Freelance Executive Creative Director
Helping agencies create distinctive experiences for leading brands.
Currently available:
Pitch Rescue, Narrative and Experience Concept Sprints.
When a team needs senior creative input or trusted support through implementation, I typically help deliver:
Strategic Creative Direction
Finding insights and big ideas that set a clear path to success.
Writing. Sketching. Explaining. Persuading.
Narrative and Content
Shaping the messaging and audience journey.
Collaboration and Leadership
Working closely with clients, agency teams and delivery partners to make the work stronger at every stage.
Making it Great. Keeping it Fun.
How I Work
From Insight to Production
I’m a narrative-led creative director.
I start with the audience, then shape the experience.
Creative Direction
Starting with story, not style.
I begin with the audience, the message and the narrative. I shape the experience through content, environment and flow - working collaboratively to bring it to all life. The look and feel grow from the story, not the other way round.
Result: A more coherent experience, stronger creative choices and an event that feels purposeful, distinctive and visually compelling.
Agency Pitch Work
From brief to compelling proposal.
I shape theme options and define the story beats. I brief Creative and Production - jointly building the journey across every audience touchpoint.
Sometimes I hand it over. Sometimes I present it.
Result: A clearer story, a stronger creative platform and a pitch team set up to do its best work.
Presenting the Pitch
Because good ideas deserve a good telling.
A strong pitch takes people on the journey, builds confidence in the thinking and helps the room feel the value of the idea. The best ones feel engaging, well-judged and, occasionally, entertaining too.
Result: Better engagement, stronger buy-in and, every now and then, a room that says ‘yes’ there and then!
Strategy Development
From a sales ambition to an event strategy.
I’ve taken briefs from “we should do our own event” to a clear strategic roadmap. I align leadership teams, focus on the audience, map their priorities, then shape the structure, content and direction.
Result: Stronger propositions, greater stakeholder alignment and clear paths to experiences with real purpose and potential.
More of what I’ve done and how I did it…
Let’s Connect
