Leading London’s creative department over a 12-year relationship with IBM generally found me providing in-depth, ‘hands-on creative direction' to only selected, large scale, or high-profile projects. Yes, I got to do the fun bits.
My input has ranged from proposing an over-arching, key creative concept, or a new staging technique, or perhaps a style of keynote opening experience, or simply an appropriate party theme…
In all cases, an attendee-centred perspective and strict focus on strategic goals has led to great results in terms of client satisfaction, ROI and fun.