The brief asked for ‘demonstration pods’.  That didn’t sound like an exciting way for IBM to launch HRH the Prince of Wales’ sustainability initiative. So I did a site visit.
Lancaster House is a phenomenal venue that I thought demanded an impressive focus for the VIP delegates. The theme of the event suggested that a change of mind-set would be required from all attendees; they needed to shift from one state to another. So, our interactive installation created a literal and figurative ‘portal’ for them to move through.
The Arch caused such a buzz that the entranceway to Lancaster House became the de facto hub of the 9-day event. A perfect 'demonstration' of IBM's thought leadership..