Cisco Events: Constant Innovation
From the early days of Europe’s Cisco Networkers to the three years as Global Creative Director on the account, I have enjoyed a deep relationship with Cisco Systems.
As London’s Head of Creative, I have overseen the creative evolution of a medium-sized user conference into Cisco Live EMEA’s current standing as Europe’s premier event for IT professionals.
In 2017, 13,000 delegates from over 100 countries gathered in Berlin for education, training, insight and networking with hundreds of exhibitors and thousands of their peers in the ‘Disneyland for IT geeks’. That growth didn't happen by accident.
I inspired a culture of pro-active innovation built on a simple premise: let’s imagine what a competitor would need to do to win the business. It’s a ceaseless challenge that has deeply integrated the agency and client teams, driven measurable ROI and consistently garnered awards.
Project: Cisco Systems. Video & photos by George P. Johnson
Thank you for your attention to detail, the strong work ethic, and the incredible creative leadership!
Ruba Borno, Cisco Vice President, Growth Initiatives and Chief of Staff to CEO
“Cisco Live has doubled its size in terms of attendees in 3 years and this is mainly due to the fame that this event has earned because of the quality and eye for detail.”